Job Title: District Media Specialist, Production Services

Reports to:Supervisor of Instructional Media and Technology
Typical Schedule:245 days/7.5 hours
Bargaining Unit:N/A


Job Code:1705
Salary Schedule:MGT07


To be responsible for the operation and maintenance of media production services of the District Instructional Media/Technology Center. To work directly with media specialists, teachers, and other staff to assist or provide media production services. To provide technical assistance and consultation to school and district personnel in the area of production services.


The following statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. These statements are not intended to be construed as an exhaustive list of all duties and responsibilities required of those in this position.


  1. Respond to inquiries from schools, parents, and employees in a timely manner.
  2. Communicate effectively orally and in writing.
  3. Use effective communication strategies to interact with a variety of audiences.
  4. Provide educators with information about new media production techniques, equipment, and materials.

Critical Thinking

  1. Assist in developing the Department’s Continuous Improvement Plan.
  2. Review and analyze data and information relative to assigned area.
  3. Define objectives of district media production services and identify implementation strategies needed to achieve the objectives.
  4. Plan for media production services that are integrated with other district programs.
  5. Provide an on-going evaluation of district media production services and modify as needed.
  6. Contribute to the design of media productions for educators.
  7. Provide a well-chosen collection of media production resources, including library copies of sample district productions.

Proactive Orientation

  1. Exercise proactive leadership in promoting the vision and mission of the District.
  2. Demonstrate initiative and a proactive orientation by recognizing and resolving issues, concerns, or problems.
  3. Provide training to school and district personnel.
  4. Assist in selecting, supervising, and evaluating personnel.
  5. Anticipate potential problems and develop processes or procedures to prevent or address them.


  1. Use appropriate interpersonal styles and methods to guide individuals and groups toward task accomplishment.
  2. Establish an environment which encourages creativity and independent production of media.
  3. Organize media production resources for easy accessibility and utilization by educators.
  4. Provide facilities and opportunities for individual and group production activities throughout the workday and time after hours, as staff permits.

Continuous Improvement

  1. Set high standards and expectations for self and others.
  2. Develop and conduct in-service to inform district personnel of production techniques and services.
  3. Develop county-wide training for new media specialists.
  4. Attend state and federal conferences to remain current on issues pertinent to media production.
  5. Keep abreast of current research, trends, and best practices in assigned area.
  6. Keep abreast of laws, rules, and policies in assigned area.
  7. Provide an in-service program for educators which stimulates effective production of media and the development of innovative instructional activities.
  8. Contribute to educators’ development of skills in viewing, listening and communication through media production.
  9. Provide instructional and/or consultative services to educators for media production.

Technical/Professional Knowledge

  1. Provide training and expertise to school personnel.
  2. Serve as a resource to school-based and district personnel.
  3. Create and produce media for educators as directed.
  4. Provide guidance in selection, location, utilization, and evaluation of production media to meet individual needs of educators.

Constancy of Purpose

  1. Serve as liaison with agencies outside the district.
  2. Represent the Media/Technology Department on various task forces and committees.
  3. Coordinate program activities to ensure continuity between and among teachers and other District services.
  4. Support the District’s vision, mission, goals, and priorities.
  5. Any other duties which the Director or the Superintendent may assign.


  1. Visit schools as needed for consultation.
  2. Prepare required reports and maintain appropriate records.
  3. Monitor assigned tasks of staff.
  4. Recommend budget requirements for effective district media production services.
  5. Maintain inventory and maintenance records of all media production resources.
  6. Supervise media employees assigned to media production services.


  1. Make and share decisions in a timely manner.
  2. Respond quickly in emergency situations.


Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty successfully. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


  • Knowledge of current trends and developments in educational media production with an emphasis on audio and video production techniques, equipment, and services.
  • Ability to develop and implement in-service training to district personnel in the area of media production.
  • Must have a basic understanding of media production techniques and display an ability to provide consultation and advice to media specialists, technology specialists, teachers, and other district personnel on production issues.


  • Proficiency in media production techniques
  • Master’s degree from an accredited educational institution or agree to earn a master’s degree within a designated timeframe
  • Experience in a like position


  • Florida certification in educational media or related field




Media Production personnel as assigned


Light Work: Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently. If the use of arm and/or leg controls require exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated as Light Work.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to sit, talk, and hear; stand and walk; use hands to finger, handle, or feel; reach with hands and arms. The employee occasionally lifts and/or moves up to 25 pounds. Specific vision ability required by this job includes close vision, distance vision, and the ability to adjust focus.


Indoors and Outdoors: The worker is subject to both environmental conditions. Activities occur inside and outside.


  • General office equipment, including personal computers, fax machines, copiers, telephones, etc.


Salary and benefits shall be paid consistent with the District’s approved compensation plan. Length of the work year and hours of employment shall be established by the District.

Performance of the job will be evaluated in accordance with provisions of the School Board’s policy on evaluation of personnel.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Pasco County Schools will provide reasonable accommodations to qualified individuals with disabilities to allow them to perform the essential functions of the job when such individuals request an accommodation.

District Media Specialist, Production Services;   EST: December 15, 2009;   REV: n/a;   Board Approved: December 15, 2009