Job Title: Public Information Officer

Reports to:Superintendent
Typical Schedule:245 days/7.5 hours
Bargaining Unit:N/A


Job Code:1220
Salary Schedule:MGT10


Responsible for providing overall leadership and direction for strategy, design, and operation of the District’s internal and external marketing, communications, public relations, and engagement activities with the community. Utilize effective internal and external communication strategies to share information with the media and community that supports the efforts of the school district. Develop the District’s legislative priorities and effectively carry out legislative goals.


The following statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. These statements are not intended to be construed as an exhaustive list of all duties and responsibilities required of those in this position.
  1. Serve as the District’s designated spokesperson.
  2. Oversee the preparation and content of newsletters, press releases, and social media communications to ensure that it promotes the District’s mission and vision.
  3. Communicate with the Board, Superintendent, and staff on matters related to media coverage; law enforcement involvement with schools, students, and staff; crisis situations; accomplishments; and recognitions.
  4. Collaborate with other departments, schools, and governmental entities to help establish and improve education, media, and community relations.
  5. Develop professional, positive relations with news media; serve as the contact between the District and the news; and respond to requests for information or comments from an official source.
  6. Direct and coordinate all communication plans.
  7. Assist with marketing various district initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.
  8. Develop and maintain guidelines for all forms of communications including electronic and traditional print to ensure unified standards and quality of correspondence.
  9. Develop communications networks.
  10. Oversee the district’s parent and community involvement initiatives, including the volunteer approval process.
  11. Oversee the district’s interpretation and translation services.
  12. Serve as the district’s custodian of public records and respond to requests for district, employee, and student data in accordance with federal, state, and local rules and regulations.
  13. Perform other duties as assigned.


Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty successfully. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


  • Ability to use effective public relations skills.
  • Ability to share ideas with others in a clear and informative manner.
  • Knowledge of current educational trends.
  • Ability to communicate effectively with a variety of audiences, orally and in writing, including electronic media
  • Knowledge of social media applications and desktop publishing.
  • Knowledge of statutory and regulatory requirements in areas of responsibility.
  • Ability to analyze statistical data for trends and performance in various programs and to develop strategies for improvement.
  • Knowledge of and ability to use computer programs, including email, word processing, spreadsheets, and databases
  • Ability to establish and maintain collaborative working relationships with all stakeholders
  • Knowledge of Florida statutes and legislative processes


  • Bachelor’s Degree in Communications, Journalism, English, or a related field from an accredited institution
  • Minimum of five (5) years’ experience in public relations, journalism, or a related field including supervisory and management experience
  • OR
  • Any equivalent combination of education and experience which provides the required knowledge, skills, and abilities to perform the essential duties and responsibilities of the position




  • Master’s Degree in Communications, Journalism, English, Public Relations, or a related field from an accredited institution
  • Experience as a public information officer or communications director, especially in an education setting
  • Experience working for a legislative body, especially a school board


Direct supervision of assigned personnel. Responsibilities include planning, assigning, and directing work; addressing complaints and resolving problems; training employees; evaluating performance; and interviewing, testing, hiring, and assignment of personnel.


Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to sit, talk, and hear; stand and walk; use hands to finger, handle, or feel; reach with hands and arms. The employee occasionally lifts and/or moves up to 25 pounds. Specific vision ability required by this job includes close vision, distance vision, and the ability to adjust focus.


Indoors and Outdoors: The worker is subject to both environmental conditions. Activities occur inside and outside.


  • General office equipment, including personal computers, fax machines, copiers, telephones, etc.


Salary and benefits shall be paid consistent with the District’s approved compensation plan. Length of the work year and hours of employment shall be established by the District.

Performance of the job will be evaluated in accordance with provisions of the School Board’s policy on evaluation of personnel.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Pasco County Schools will provide reasonable accommodations to qualified individuals with disabilities to allow them to perform the essential functions of the job when such individuals request an accommodation.

Public Information Officer;   EST: December 3, 2007;   REV: February 21, 2017;   Board Approved: February 21, 2017